A better way to B2B.

Meet buyer demands with a more intuitive, customizable ecommerce platform —built for the unique needs of B2B.

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“BigCommerce is particularly well suited for B2B companies looking for a value-priced, partner-centric, multi-tenant SaaS ecommerce solution to deliver complementary functionality.”


B2B Edition wins 24/24 medals in 2023 Paradigm B2B Combine.

Why brands say they moved to B2B Edition.

Design custom buying experiences.

“Custom development is not something other providers really offered. Just knowing we can do whatever we want with the system was really important to us.”

Joe Fassbender, Business Transformation Manager, United Aqua Group

Migrated from: NuORDER

Adapt and innovate faster, without friction.

“BigCommerce gives us the scalability, flexibility and openness we need to be able to go in, make changes, and implement them right at the moment we need to.”

Jed Simpson, General Manager, TYGRIS

Migrated from: Offline, manual

Add storefronts, regions, and channels from one platform.

“Whether through price lists, customized commercial quotes or tax support, BigCommerce’s native functionality and extensive partner app marketplace delivers the hybrid B2C and B2B capabilities we needed to tailor our site to our diverse audiences.”

Sean Flaherty, Marketing Director, US Cutter

Migrated from: COREsense

Free time. Lower cost and risk. Leave maintenance to us.

“We want to understand our products, understand our customers and focus on them. We don't really want to deal with the minutiae of servers and keeping the lights on, keeping the technology going.”

Richard Hughes, Ecommerce & Marketing Mgr, Industrial Tool Company

Migrated from: Custom .NET solution

B2B ecommerce your way.

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Manufacturing buyers are different from other consumers, but they still expect modern buying experiences. Deliver an engaging and frictionless journey to gain a competitive advantage.

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Simplify with a single front and back end experience for retail and wholesale. Automate customer group management, and customize prices and discounts down to the unique SKU level.

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Align with best-in-class B2B partners.

Design and build a beautiful store, improve marketing results and streamline B2B operations. BigCommerce agency partners bring you certified expertise in taking your business to the next level.

“As a fairly complex B2B operation, we needed things like specialized item attributes, custom inputs, an interface with our existing ERP, and custom shipping and handling abilities for our customers. This was no easy task. However, American Eagle made us feel confident and were able to fully execute the vision we had.”

Chris HillerGeneral Manager, Berlin Packaging

Migrated from: Offline to Online

“We worked with BigCommerce partner Intuit Solutions, which puts a skin over the BigCommerce one page checkout and rearranges all of the information. Now, there are three columns on the checkout page. There is no scrolling at all. It’s clean and undistracting for the customers. Plus, we can brand it or include up-sells or cross-sells as needed. That's been working very well.”

David BerlachCo-Founder/Co-Director, Bohemian Traders

Migrated from: Volusion

Expand your addressable market, seamlessly.

Sell and manage B2B and DTC from one platform.

Compete with DNVBs

With competition from digitally native vertical brands (DNVBs) heating up, sell directly to customers and take back control of your merchandising and product messaging.

Own your relationships

Directly own customer relations, develop personalized customer experiences and build long-term loyalty.

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“Traditionally, we relied on wholesalers to do a lot of our marketing, but going direct-to-consumer has enabled us to share our brand story with customers on our own site and in our own way.”

Heidi Maund,Director of Ecommerce, Natori