ISV A2P 10DLC Onboarding Overview
This onboarding overview is for independent software vendors (ISVs) who want to register themselves and their customers for A2P 10DLC. For more information on US A2P 10DLC, see the A2P 10DLC overview page.
If you are an ISV who only sends messages on behalf of your own company and not on behalf of your customers, please follow the Direct Standard and Low-Volume Standard Registration Overview instead of this one.
This overview explains how to prepare for A2P 10DLC registration by walking through the following steps:
- Identify your ISV architecture : The way your Accounts and Messaging Campaigns are organized determines the specific steps you'll need to take when onboarding.
- Onboard via the Twilio Console or API: You register your ISV and your customers for A2P 10DLC by creating Customer Profiles, registering Brands, and registering Campaigns via the Console or API.
- Creating Customer Profiles : A Twilio Customer Profile gives you access to products that can increase consumer trust, such as A2P 10DLC. You can create a Primary Customer Profile for your ISV and Secondary Customer Profiles for your customers.
- Registering Brands : A Brand represents the sender of a messaging use case, such as your customer's company. It belongs to a single Customer Profile. Each Brand comes with its own Brand registration fee and The Campaign Registry (TCR) trust score.
- Registering Campaigns : A Campaign represents a single use case for sending messages. It belongs to one Brand, which can have one to many Campaigns associated with it.
Let's explore how Owl Inc, an ISV company with two customers, would onboard to A2P 10DLC.
Owl Inc is the primary Account, and it has separated its two customers, Acme and Buy n Large, into subaccounts to separate billing. Each company, including Owl Inc, has its own SMS messaging use cases. Acme Corp and Buy n Large use Owl's platform to send SMS messages to their own respective users.
- Owl Inc sends two-factor authentication (2FA) messages for its customers to log in to their platform.
- Acme Corp sends support ticket status updates.
- Buy n Large sends promotions and also sends offer appointments.
Owl Inc has a Messaging Service set up for each of these messaging use cases.