BigCommerce + Acumatica fuels the business
Before deciding to go with BigCommerce, Van Cafe did look at Shopify and one or two lesser known platforms. “Shopify is a rather basic platform. There’s not a lot of flexibility for customization, their platform and themes are pretty outdated and the cost is expensive for what is offered. I'm really happy we went with BigCommerce,” Getzan said.
And speaking of outdated, Van Cafe had been operating on older solutions to run its business – QuickBooks and Volusion. The company evaluated its options and chose Acumatica and BigCommerce as modern platforms to power its site, and automotive aftermarket experts PC Bennett Solutions as its deployment partner and web designer.
Van Cafe launched on BigCommerce in January 2022, and having the BigCommerce Acumatica ERP connector installed made it possible for the company’s customer data, inventory, products and third-party apps to seamlessly integrate into BigCommerce. “Just the complexity of the company itself, in how we set up and operate everything with manufacturing, purchasing, inventory and ecommerce is a testament to the BigCommerce Acumatica ERP connector,” Getzan stated.
The ERP facilitates Van Cafe’s connection and engagement with its customers through third-party apps like Klaviyo for email marketing. “We are pretty sophisticated in our outreach to customers. We’re using Klaviyo to send out a lot of different flows and drip campaigns based on customer segmentation in the auto industry,” Getzan said.
ShipStation for shipping and order fulfillment, Advanced Shipping Manager for real-time shipping rates and Kit Builder for product inventory management are a few other integrations Van Cafe uses to provide its customers a more thoughtful shopping experience.
Sparking growth with Google Ads
To drive traffic, Getzan turned to Google Ads for its reach, targeting, and AI-powered features. She was delighted to find that the Ads and Listings on Google integration in BigCommerce was free and simple to set up.
Getzan selected Performance Max from Google Ads for its proven reach, targeting, and optimization features. “I love knowing that my Performance Max ads are being seen in a number of different places and touch points without having to go in and manually pick the display network, a look-alike audience, etc. The ease of use is much better,” said Getzan.
The results came in fast. Four months after implementing Performance Max campaigns, clicks increased by 10,000, website impressions climbed by 1.7 million, and engagement rate grew by 12%.
- Enterprise Resource Planning (ERP)
- Implementation Project Manager
- Customer Success Manager