Direct Standard and Low Volume Standard Registration Overview
This guide provides an overview for Direct customers who want to register their own business for A2P 10DLC messaging capabilities as a Standard or Low-Volume Standard Brand.
Please note that if you are a U.S. business with an EIN, a Canadian business with a Canadian Business Number, or are headquartered in any country outside of the U.S., Canada, EU, UK, or Australia you must register as a Standard Brand for A2P 10DLC purposes. The other option, a Sole Proprietor Brand, is available only for U.S. or Canadian customers who do not have an EIN or Canadian Business Number.
Following this process lets US Carriers know who you are and what types of messages you'll be sending to end-users. This is important so that end-users can trust that they are receiving legitimate SMS traffic and so that carriers do not filter your messages to your customers. Learn more about A2P regulations and registration options here.
If you are an Independent Software Vendor (ISV) and want to register your customers for A2P, see this overview.
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Not sure if you are an ISV? See this support article to understand what an ISV is.
Warning
If you are a government agency, non-profit, or 527 political organization, there are additional verification requirements and special use case campaigns that you can unlock. Make sure to see the document on additional steps for government and non-profit registration as you complete this process.
You will complete A2P 10DLC registration in the Twilio Console. The process involves the following steps:
- Create a Twilio Primary Business Profile in Twilio's Console
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- A Brand verifies who you are with US carriers
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Register a new Campaign use case and link to a Messaging Service with your 10DLC phone numbers
- A Campaign describes the messages you will be sending to users and how they can opt in or out of these messages
- Once you create a campaign, you will attach the campaign to a Messaging Service. Any 10DLC phone numbers in that messaging service will be registered for A2P 10DLC capabilities. If you have additional 10DLC phone numbers you'd like to use to send messages to the US, please add them to this Messaging Service as well.
Before you begin the registration process for A2P10DLC, collect the following information to ensure a smooth onboarding flow:
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If you have a US entity or an International Tax ID, use that TaxID to register your business profile and to avoid brand registration failures. DUNS numbers are not accepted. In order to complete Standard and Low-Volume Standard registration you need to have an EIN or (for non-US entities) another form of official Tax ID.
Business Information
- Business Name
- Physical Address (Street, City, State/Province/Region, Postal Code, Country)
- Business Identity (Direct Customer or ISV/Reseller/Partner)
- Business Type (Partnership/Corporation /Co-Operative/LLC/Non-Profit)
- Company Status (Private/Public)
- Stock Ticker & Exchange (if Public)
- Tax ID or Business Registration Number and Type (EIN for US-based companies, other Business License or Tax ID number for non-US companies). If you're using EIN, please locate your CP 575 letter which is the official record of your EIN sent by the IRS. If you cannot locate this letter, you may request a replacement from the IRS (called a 147c letter).
- Industry
- Website
- Regions of Operations
Point(s) of Contact
An email address for notifications. We recommend using distribution lists if you have multiple users who wish to be notified. One authorized representative with the following info:
- Name
- Business Title
- Phone Number
- Job Position (Director/VP/GM/General Counsel/CEO/CFO)
Providing a second authorized representative is optional.
Warning
Submit your business data properly. Your registration information should exactly match what you provided to the IRS in the EIN letter when registering your company. For example, use the Full Legal Name of your company, which is all information provided before the Legal Address of your company, the correct EIN number, and so on.
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For all information entered as part of this registration process, please note that The Campaign Registry (TCR) supports all "utf8mb4" supported characters. Please see the list for all Unicode 15.0 supported scripts and characters here: https://www.unicode.org/charts/
When you register an A2P Brand and Campaign, you will be assigned a Trust Score that will determine your messaging throughput to US networks as well as daily message limits for your mobile carrier. In order to obtain the best possible Trust Score, you should provide accurate, up-to-date information. See best practices here.
Navigate to the Twilio Console → Messaging → Regulatory Compliance → Onboarding page. The first step is to create your Twilio Business Profile. This step validates your business identity. You will only need to do this once.